A YouTube sponsorship is usually priced as average views / 1,000 x a CPM. At 25,000 views and the $10 to $40 integration range Seed uses, that is roughly $250 to $1,000. Enter your own numbers below.
Enter the channel's recent average views and choose a format. The calculator multiplies views per thousand by a CPM range you can switch or overwrite, then optionally adds a usage-rights uplift.
CPM ranges are reference points, not guarantees. The sources disagree, so switch between them or set your own.
Use a recent average or median. You can type 25k.
Finance, tech and health channels can price above the general ranges. Use Custom for those.
Recalculates as you type. Nothing here is sent anywhere.
Per sponsored video
Using Seed working range, integration
A brand paying the top of this range is paying about $40 per 1,000 views. Compare that to what the same budget buys elsewhere before you agree.
Pricing Instagram or TikTok too? Use the influencer rate calculator →
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What the formula gives at common view counts, for both formats, before any usage uplift. This is arithmetic on the CPM ranges below, not a list of what channels charge.
| Average views | Integration ($10 to $40 CPM) | Dedicated ($20 to $80 CPM) | IMH general ($15 to $30 CPM) |
|---|---|---|---|
| 5K | $50 to $200 | $100 to $400 | $75 to $150 |
| 10K | $100 to $400 | $200 to $800 | $150 to $300 |
| 25K | $250 to $1,000 | $500 to $2,000 | $375 to $750 |
| 50K | $500 to $2,000 | $1,000 to $4,000 | $750 to $1,500 |
| 100K | $1,000 to $4,000 | $2,000 to $8,000 | $1,500 to $3,000 |
| 250K | $2,500 to $10,000 | $5,000 to $20,000 | $3,750 to $7,500 |
| 500K | $5,000 to $20,000 | $10,000 to $40,000 | $7,500 to $15,000 |
| Tier | Per sponsored video |
|---|---|
| Nano | $20 to $200+ |
| Micro | $200 to $1,000+ |
| Mid-tier | $1,000 to $10,000+ |
| Macro | $10,000 to $20,000+ |
| Mega | $20,000 to $50,000+ |
Influencer Marketing Hub attributes that tier table to unnamed benchmark surveys and data aggregators, so treat it as one opinion. Our influencer tiers guide shows how tier boundaries differ between sources.
The common starting formula is average views divided by 1,000, times a CPM. Influencer Marketing Hub says sponsorship CPMs frequently fall between $15 and $30, while Seed's working ranges are $10 to $40 for an integration and $20 to $80 for a dedicated video. At 25,000 views that is roughly $250 to $1,000 for an integration.
Multiply the channel's recent average views per video by 1,000-view blocks, then by a CPM. For example, 50,000 views at a $20 CPM is 50 x $20, or $1,000. Add a usage-rights uplift if the brand will reuse the video as an ad, and adjust for niche, format and how many videos are in the deal.
Yes, but sources disagree on how much. Influencer Marketing Hub says dedicated videos typically command higher rates without giving a multiplier. Seed's working ranges put dedicated CPMs at $20 to $80 against $10 to $40 for an integration, so roughly double. Treat any single multiplier as a negotiating anchor, not a rule.
Use a recent average or median across several long-form videos, not your best performer and not a single latest upload. One viral video inflates an average, so many creators quote from the median of their last handful of videos. Enter the number you would be comfortable guaranteeing; the sponsor is paying for expected views.
Not with these CPMs. The ranges on this page are for long-form integrations and dedicated videos, and we did not find a verified, citable Shorts CPM, so none is built in. If you price Shorts, use the Custom CPM option and enter the range from your own past deals or the brand's brief.
Last updated: October 29, 2026
Price per video = average views / 1,000 x CPM x (1 + usage uplift). The low end uses the low CPM and low uplift; the high end uses the high CPM and high uplift. Total = price per video x number of videos.
Published sources disagree on CPM levels and on the dedicated-video premium, which is why the CPM is selectable. Niche, audience country, exclusivity and multi-video discounts all move real quotes and are not modelled. Not financial advice.
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