Influencer CPM is the creator's fee divided by impressions, times 1,000. Enter the fee and the post's stats to get CPM, cost per engagement and cost per view, then compare against a benchmark you set.
Fee divided by the count you care about. Use numbers from the creator's own analytics. Leave a field at 0 to skip that metric. The result is saved in the page URL.
The defaults are placeholders so there is a number to see. Replace them.
Impressions or reach from the creator's Insights screen.
Reel plays or video views.
Likes + comments + shares + saves. Count the same way for every creator.
From your UTM or link-in-bio analytics.
Use your own paid-social CPM or a past campaign. 15 is a placeholder, not an industry figure.
Reach and plays are private to the creator, so ask for a screenshot of the post's insights.
Per unit, for this fee.
CPM (cost per 1,000 impressions)
Your CPM of $13.33 is 11% below your benchmark of $15, so this creator is cheaper per thousand impressions than your yardstick.
Next: sanity-check the fee with the rate calculatorPrefer to start with gifting? Seed turns one link into a $0 draft order on Shopify.
Install Seed on Shopify| Target CPM | Fee that gives it | Your fee vs that |
|---|---|---|
| $5 | $300 | +$500 |
| $10 | $600 | +$200 |
| $15 | $900 | -$100 |
| $20 | $1,200 | -$400 |
| $30 | $1,800 | -$1,000 |
Useful in a negotiation: if you want to land at a given CPM, this is the fee it implies.
We do not publish average influencer CPMs, CPEs or CPVs. Published figures vary by niche, country, creator size and how the vendor measured, and we have not found a primary source we can verify. A made-up average would be worse than none. Instead, build your own benchmark from your own paid-social CPM or past creator campaigns, and enter it in the calculator.
What differs by platform is which count to divide by. Compare like with like:
| Platform | Enter as impressions | Enter as views |
|---|---|---|
| Impressions or reach from the creator's Insights screen | Reel plays or video views | |
| TikTok | Video views (TikTok shows views, not a separate impressions count) | Video views |
| YouTube | Impressions from YouTube Studio, or views if you only have views | Views |
| Impressions or reach from Page or profile insights | Video views |
Related: engagement rate calculator, Spark Ads cost estimator and the gifting ROI calculator for a gifted-post cost per piece.
There is no single answer, and we do not publish one because we have not found a source we can verify. A good CPM is one that beats your own alternative: compare the creator's CPM with the CPM you pay on paid social for the same audience. Enter your own figure in the benchmark field and the tool does the comparison.
Divide the fee by the impressions, then multiply by 1,000. A $800 fee for 60,000 impressions is $800 / 60,000 x 1,000, which is $13.33 per thousand. Use impressions from the creator's own analytics, not followers, because followers do not tell you how many people actually saw the post.
CPM is the cost per 1,000 impressions, a reach measure. CPE is the cost per engagement, where you choose what counts (likes, comments, shares, saves). CPV is the cost per video view. They all divide the same fee by a different count, so pick the one that matches what the campaign is for.
Use whichever the platform reports for that format, and use the same one when you compare creators. TikTok reports views, Instagram reports plays and reach, and YouTube reports both views and impressions. Mixing them across creators makes the CPMs hard to compare, so note which you used.
Not on its own. With gifting there is no fee, so CPM is undefined; use your cost of the product and shipping instead. Our gifting ROI calculator turns that into a cost per piece of content, and you can then compare it against paid posts using the CPM from this tool.
Last updated: October 29, 2026. CPM = fee / impressions x 1,000. CPE = fee / engagements. CPV = fee / video views. Cost per click = fee / link clicks. Engagement rate = engagements / impressions x 100. The comparison with your benchmark is (CPM - benchmark) / benchmark. The standard definition of CPM is the price per thousand impressions.
The benchmark CPM and every default input are editable placeholders, not industry data. We cite no external statistics on this page. Everything runs in your browser and nothing you type is sent to Seed.
Build a gifting agreement in under a minute — deliverables, posting window, usage rights, and FTC disclosure. Copy it or save as PDF. Free, no email.
The same contract generator, pre-set for an Instagram deliverable: in-feed post plus story.
The same contract generator, pre-set for a TikTok deliverable.
A content-licensing agreement for UGC, not a posting agreement. Usage rights and deliverables only.
For unpaid product-gifting sends specifically: the gift, deliverables, and usage rights.
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The Chrome extension behind the DM assistant above. Install it, connect your Seed account, send from your own session.
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Work out a creator's engagement rate on Instagram, TikTok or YouTube, by followers and by views. Average up to 12 posts. Free, no email.
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Three ready-to-send pitch emails (cold, warm, follow-up) for creators asking brands for PR packages or collabs. Free, no signup.
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Sponsored feed post, Reel and Story rate ranges by follower tier, plus an affiliate-earnings estimate. Free, no signup.
Score a creator's video against your brief in about two minutes. Free, no login.
Enter how many posts you want and get the number of creators to contact and gift, using your own acceptance and post rates.
Plan a gifting campaign budget: product, packaging and shipping cost by lane, total cost and cost per creator.
Compare the cost per 1,000 views and per content piece of influencer gifting against Meta and TikTok ads, with your own numbers.
Answer six questions to find the right influencer deal type for a creator: gifting, a flat fee, or affiliate commission.
Build a free influencer gifting application form with the exact fields to ask, then copy it or run it live on Shopify.
A free outreach CRM template with statuses, follow-up dates and notes. Download the CSV for Google Sheets or Excel.
Track sends, posts, discount codes, revenue and ROI with formulas built in. Download the CSV for Google Sheets.
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Score your influencer outreach subject lines against a transparent checklist, and get better variants.
Pick a niche and platform for a hand-written hashtag set, mixed broad to niche. No made-up volume numbers.
Get a recommended monthly influencer budget, split across gifting, paid posts and UGC, from your revenue and stage.
Estimate the real cost of a PR package: product, box, inserts, packing materials and shipping.
Calculate what the content from your gifting campaign would cost to buy from an agency or UGC creators instead.
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Estimate expected reach for a creator's post, Reel or Story from follower count, using published benchmarks.
Calculate follower growth rate over any period and flag suspicious spikes between two checkpoints.
Enter a follower count to see its influencer tier under three published definitions, with typical CPM ranges.
Create $0 influencer orders in Shopify, tag them, and calculate the real COGS and shipping cost of every gift.
Generate hundreds of unique influencer discount codes from a prefix and download a CSV, ready for a Shopify bulk-codes app or the API.
Per-creator code conversion plus an estimate of the halo sales promo codes miss, with every assumption editable.
Paste your landing page and a list of creators and get one tagged UTM link per creator in bulk, as a CSV.
Price usage rights for creator content in ads: duration, channels and exclusivity, with editable percentages. Free, no signup.
Add the creator fee to your media spend to get blended CPM and CPA for TikTok Spark Ads or Meta partnership ads.
Estimate EMV from views, likes, comments and shares using values you set, plus an honest look at why EMV isn't revenue.
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Build a tiered ambassador commission ladder from your margin, a starting rate and sales thresholds. Copy it or download CSV.
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Get a step-by-step gifting campaign plan with dates and creator counts, from your goal, product and budget.
Score how well a creator fits your brand on a transparent, weighted checklist before you reach out.
Pick a launch date or holiday and get backward-planned recruit, ship and posting-window dates for 2026 and 2027.
See whether import VAT and duty likely apply when gifting product abroad, for the EU, UK, Switzerland and Norway, with official sources.
The regulator, required label and gifted-product rule in 10 countries, each with an official source. Not legal advice.
What the IRS, HMRC, CRA, ATO and other tax authorities say about gifted product as creator income, with sources. Not tax advice.
Seed sends the gift link, creates the $0 Shopify draft order and tracks who posts, so you only pay the creators who already love the product.