Seed · gifting that runs itself after the yes

You bring the creators. Seed runs everything after the first yes.

Vetting, follow-ups over email and Instagram DM, the gift order, shipping, chasing the content, tracking every post, and checking the video against your brief — it is a real job, and it is usually done out of a DM inbox and a spreadsheet. We build the tools that take it off you. Two are live today, both free to start.

505
gift orders sent
487
creators gifted
31
brands running gifting
★5.0
3 reviews on the Shopify App Store

Built by operators, not a sales team. We run our own Shopify brand — Seed ships to our own store before it ships to yours.

Brands that have run their gifting here
The tools

Two apps, built for the person actually doing the gifting.

Shopify app · free plan

Influencer Gift Form

Share one branded link. The creator picks a product and a variant, types their address, and a real $0 draft order lands in your Shopify admin, tagged and ready to ship.

  • No DM thread, no spreadsheet, no coupon codes
  • Real Shopify draft orders — your normal fulfilment flow
  • Automatic follow-ups by email and Instagram DM
  • Every post found on Instagram and TikTok, tracked to day 60
Free web tool · no login

Brief Check

Upload the video a creator sent back and get it scored against your brief — disclosure, brand mentions, product time on screen, hook and length, requirement by requirement.

  • Free, no login, no card — up to three videos a run
  • Built for people approving fifty of these a week
  • Paste your brief or build one from eight questions

Everything after the first yes

Once a creator says yes, Seed vets them, then follows up automatically — by email, and over Instagram DM from your own account through Meta's official API. Not cold outreach: it continues a conversation you already started. Rolling out account by account.

Live · rolling outWhat we are building
New · the Results tab

Every post, tracked without asking the creator for it.

01

Found automatically

Seed checks Instagram and TikTok for the creator's post — daily for the first 14 days after delivery, then twice a week out to day 60. No "did you post yet" DM. A creator can also submit their link directly.

02

Views, likes, comments, cost per 1,000 views

The Results tab totals it up per campaign, with a weekly email summary and a CSV export. A post that only mentions your brand by name, with no tag, gets flagged for a one-click confirm instead of auto-counting itself.

03

Honest limits

Stories expire, so we don't track them. YouTube: we detect the link, not the view count. Included on the Starter and Seed plans.

True costs

Know what each creator actually cost you.

Product cost, shipping and creator fees per gift, next to the views they earned.

Shopify native

Lives in your admin. Talks to the rest of Shopify.

Creator handles and follower counts save to the customer record as Shopify metafields, so you can build segments, trigger Flows, and pull them into Klaviyo like any other customer data. Flow templates ping your team the moment a gift is claimed or delivered.

Recurring gifts & re-gifting

Keep your top creators stocked.

Set a standing monthly gift and never miss a GRWM. Re-gift a past creator in one click.

How we build

Merchants first, because we are the first users.

01

We ship what we need

Both tools exist because a gifting campaign on our own store hit a wall. Nothing here was scoped in a roadmap meeting first.

02

Free tier that is actually usable

Brief Check needs no login at all. The gift form is free to install and free to run your first campaigns. You find out if it works before you pay.

03

You reach a founder

Seed is built and answered by Sumeet and Piyush. There is no support queue and no sales team. We have probably hit your problem on our own store.

Pick the one that fixes today's problem.

Or book a free demo and we will walk you through both.