Usage rights are normally priced as a percentage on top of the creator's base fee, rising with duration, channels and exclusivity. Enter the deal below to get a fee. The percentages are editable assumptions, not market rates.
Usage fee = base fee x (duration % + channel % + exclusivity %). The percentages are editable starting assumptions, not market rates. The result updates as you type and is saved in the page URL.
Change anything. Nothing here is sent anywhere.
Illustrative starting assumptions Replace every number with what you and the creator agree. They are not surveyed market rates.
On top of the base fee, using the percentages you set.
Usage rights fee
90 days of use adds 40%, 1 channel add 20%, and no exclusivity adds 0%. Total: 60% of the base fee.
Next: estimate blended CPM and CPA for Spark Ads and partnership adsGifting creators on Shopify? Seed turns one link into a $0 draft order and tracks who posts.
Install Seed on ShopifyThese are the percentages the calculator starts with. They are illustrative starting assumptions, not surveyed market rates. We have not measured what creators charge, and published figures vary widely by niche, platform and negotiating position. Treat the table as a template for a conversation. If you edit a percentage in the calculator, this table updates to match.
| Type | Term | Uplift |
|---|---|---|
| Duration | 30 days | 20% |
| Duration | 60 days | 30% |
| Duration | 90 days | 40% |
| Duration | 6 months | 60% |
| Duration | 12 months | 100% |
| Duration | Perpetual (no end date) | 200% |
| Channel (add-on) | Brand organic social (repost on your own accounts) | 10% |
| Channel (add-on) | Paid social ads / whitelisting (Spark Ads, partnership ads) | 20% |
| Channel (add-on) | Website, product pages and email | 10% |
| Channel (add-on) | Out-of-home, print, TV or retail displays | 40% |
| Exclusivity (add-on) | No exclusivity | 0% |
| Exclusivity (add-on) | Category exclusivity, 30 days | 10% |
| Exclusivity (add-on) | Category exclusivity, 90 days | 20% |
| Exclusivity (add-on) | Category exclusivity, 12 months | 40% |
Duration is a single choice; channel and exclusivity percentages are added to it. Example: 90 days (40%) plus paid social (20%) with no exclusivity is 60% of the base fee.
To sanity-check the base fee itself, use the influencer rate calculator.
A creator who posts about a free product owns that post. Receiving the product does not give you the right to boost it, repost it on your site or put it in an ad. If you want any of that, agree it before you ship.
The free influencer contract generator includes a usage-rights clause you can adapt, and the gifting vs paid ads tool shows how licensed content compares with other ways to get creative.
There is no standard rate. Usage fees are negotiated, usually as a percentage on top of the creator's base fee, and they rise with the length of the licence, the number of channels, and any exclusivity. Use this calculator to get a starting figure, then replace its percentages with whatever you and the creator agree.
Usage rights are the licence to reuse the creator's content: where, for how long, and in what format. Whitelisting (Spark Ads, partnership ads) is a specific kind of usage where the ad runs from the creator's handle. It needs the creator's platform authorization on top of the licence.
Not automatically. A free product does not by itself give you the right to run the creator's post as an ad. If you want ad usage, ask for it in writing before you ship, and expect to pay for it or offer something of value. Our free contract generator has a usage-rights clause.
Rarely, for the creator. A licence with no end date gives them nothing more to negotiate, so it is normally priced well above a fixed term. Most brands run ads for weeks or months, so a 90-day or 12-month licence you can renew is usually the cheaper and cleaner choice.
Yes. The FTC's guidance for endorsers says paid or free-product relationships should be clearly disclosed, and that applies when a brand amplifies the post as an ad. Check the FTC's Disclosures 101 guide, and ask your lawyer about your specific case. This page is not legal advice.
Last updated: October 29, 2026. The formula is usage fee = base fee x (duration % + sum of channel % + exclusivity %) / 100. It is a negotiating framework, not a market survey. Every percentage is an editable assumption that we chose as a starting point. We did not measure what creators charge, and we do not claim these numbers are typical.
Everything runs in your browser. Nothing you type is sent to Seed. The only external source cited is the FTC's Disclosures 101 for social media influencers. This page is not legal or tax advice. Put the agreed usage terms in a written contract.
Build a gifting agreement in under a minute — deliverables, posting window, usage rights, and FTC disclosure. Copy it or save as PDF. Free, no email.
The same contract generator, pre-set for an Instagram deliverable: in-feed post plus story.
The same contract generator, pre-set for a TikTok deliverable.
A content-licensing agreement for UGC, not a posting agreement. Usage rights and deliverables only.
For unpaid product-gifting sends specifically: the gift, deliverables, and usage rights.
Send personalized bulk Instagram DMs to creators without copy-pasting one message at a time. Built for outreach at volume.
The Chrome extension behind the DM assistant above. Install it, connect your Seed account, send from your own session.
Put in your product cost, shipping, and creator count, and get your real cost per piece of content, including your own hours. Ungated.
How much should you pay an influencer? Enter views and a CPM to get a fair cash range, and see if your gifted product alone is a fair trade.
Work out a creator's engagement rate on Instagram, TikTok or YouTube, by followers and by views. Average up to 12 posts. Free, no email.
Build an influencer media kit with stats, audience, past collabs and rates. Live preview, three layouts, save as PDF. Free, no signup.
A UGC or influencer rate card with deliverables, usage rights, whitelisting and bundles. Preview it, then save as PDF. Free, no signup.
Three ready-to-send pitch emails (cold, warm, follow-up) for creators asking brands for PR packages or collabs. Free, no signup.
What can you actually earn on TikTok? Sponsored-post rate by tier, Creator Rewards eligibility, and a TikTok Shop affiliate estimate. Free, no signup.
Sponsored feed post, Reel and Story rate ranges by follower tier, plus an affiliate-earnings estimate. Free, no signup.
Score a creator's video against your brief in about two minutes. Free, no login.
Enter how many posts you want and get the number of creators to contact and gift, using your own acceptance and post rates.
Plan a gifting campaign budget: product, packaging and shipping cost by lane, total cost and cost per creator.
Compare the cost per 1,000 views and per content piece of influencer gifting against Meta and TikTok ads, with your own numbers.
Answer six questions to find the right influencer deal type for a creator: gifting, a flat fee, or affiliate commission.
Build a free influencer gifting application form with the exact fields to ask, then copy it or run it live on Shopify.
A free outreach CRM template with statuses, follow-up dates and notes. Download the CSV for Google Sheets or Excel.
Track sends, posts, discount codes, revenue and ROI with formulas built in. Download the CSV for Google Sheets.
Generate a one-page influencer brief: product, key messages, dos and don'ts, disclosure and deadlines. Free, no signup.
Generate a short outreach DM or email offering influencers a gifted product, in your own tone and language.
Score your influencer outreach subject lines against a transparent checklist, and get better variants.
Pick a niche and platform for a hand-written hashtag set, mixed broad to niche. No made-up volume numbers.
Get a recommended monthly influencer budget, split across gifting, paid posts and UGC, from your revenue and stage.
Estimate the real cost of a PR package: product, box, inserts, packing materials and shipping.
Calculate what the content from your gifting campaign would cost to buy from an agency or UGC creators instead.
Estimate fair UGC rates from experience level, deliverables and usage rights, for brands and creators, sources linked.
Estimate fair YouTube sponsorship rates from a channel's average views, format and usage rights, sources linked.
Estimate expected reach for a creator's post, Reel or Story from follower count, using published benchmarks.
Calculate follower growth rate over any period and flag suspicious spikes between two checkpoints.
Enter a follower count to see its influencer tier under three published definitions, with typical CPM ranges.
Create $0 influencer orders in Shopify, tag them, and calculate the real COGS and shipping cost of every gift.
Generate hundreds of unique influencer discount codes from a prefix and download a CSV, ready for a Shopify bulk-codes app or the API.
Per-creator code conversion plus an estimate of the halo sales promo codes miss, with every assumption editable.
Paste your landing page and a list of creators and get one tagged UTM link per creator in bulk, as a CSV.
Add the creator fee to your media spend to get blended CPM and CPA for TikTok Spark Ads or Meta partnership ads.
Turn a creator's fee and post stats into CPM, cost per engagement and cost per view, and compare with your own benchmark.
Estimate EMV from views, likes, comments and shares using values you set, plus an honest look at why EMV isn't revenue.
Find the most you can pay to acquire a customer through influencers, from your margin, repeat orders and target LTV:CAC ratio.
Find the highest affiliate commission you can pay influencers from your order value, costs and the profit you want to keep.
Build a tiered ambassador commission ladder from your margin, a starting rate and sales thresholds. Copy it or download CSV.
Work out ROI, ROAS and break-even revenue for a paid or gifted influencer campaign from your costs, commission and margin.
Get a step-by-step gifting campaign plan with dates and creator counts, from your goal, product and budget.
Score how well a creator fits your brand on a transparent, weighted checklist before you reach out.
Pick a launch date or holiday and get backward-planned recruit, ship and posting-window dates for 2026 and 2027.
See whether import VAT and duty likely apply when gifting product abroad, for the EU, UK, Switzerland and Norway, with official sources.
The regulator, required label and gifted-product rule in 10 countries, each with an official source. Not legal advice.
What the IRS, HMRC, CRA, ATO and other tax authorities say about gifted product as creator income, with sources. Not tax advice.
Seed sends the gift link, collects the address, creates the $0 Shopify draft order and follows up on posts.