Typical UGC rates run from about $50 to $400 per video for beginners and $500 to $3,000+ for premium creators, per Insense's 2026 guide. Add your deliverables and usage rights below for a range.
Pick an experience level, how many videos and photos you need, and whether the brand will run the content as paid ads. The range recalculates as you type and the link in your address bar is shareable.
Defaults are editable starting points, not facts about your deal. Change every field to match the brief.
Per-video ranges are Insense's published guide. Experience and production effort set the tier, not follower count.
Priced at $15 to $25 each (JoinBrands).
Recalculates as you type. Nothing here is sent anywhere.
Fair range for this package
Midpoint $225
Within a beginner band the spread is wide. Quote toward the top if you are handing over raw footage plus a finished edit, and toward the bottom for a simple raw clip. Marketplaces may take a fee out of what the creator receives.
Paying for a post on the creator's own feed? Use the influencer rate calculator →
Gifting product for content instead of paying a flat fee? Seed turns one branded link into a $0 Shopify draft order per creator. Install Seed on Shopify
Published per-video ranges first, then what a package costs once you multiply them out. The second table is plain arithmetic on the first, using the editable usage uplift above (default +30% to +100%).
| Source | What it publishes | Date |
|---|---|---|
| Insense | Beginner $50 to $400, mid-level $150 to $1,000, premium $500 to $3,000+ per video | Updated 14 Sep 2026 |
| JoinBrands | UGC video $60 default / $50 floor; short-form video $100 / $50; images $15 to $25; 20% or 15% fee | Updated 22 Sep 2026 |
| Collabstr 2025 report (via Seed's UGC rates guide) | Average asking price $198.06, average actual payment $177.68, from 15,000+ transactions | Published Feb 2025 |
| Level | Videos | Organic use | With paid-ads use |
|---|---|---|---|
| Beginner | 1 | $50 to $400 | $65 to $800 |
| Beginner | 3 | $150 to $1,200 | $195 to $2,400 |
| Beginner | 5 | $250 to $2,000 | $325 to $4,000 |
| Beginner | 10 | $500 to $4,000 | $650 to $8,000 |
| Mid-level | 1 | $150 to $1,000 | $195 to $2,000 |
| Mid-level | 3 | $450 to $3,000 | $585 to $6,000 |
| Mid-level | 5 | $750 to $5,000 | $975 to $10,000 |
| Mid-level | 10 | $1,500 to $10,000 | $1,950 to $20,000 |
| Premium | 1 | $500 to $3,000 | $650 to $6,000 |
| Premium | 3 | $1,500 to $9,000 | $1,950 to $18,000 |
| Premium | 5 | $2,500 to $15,000 | $3,250 to $30,000 |
| Premium | 10 | $5,000 to $30,000 | $6,500 to $60,000 |
For the full breakdown of what drives these numbers, see UGC rates by platform and source, and how to ask for UGC usage rights.
Insense's rate guide (updated 14 Sep 2026) lists $50 to $400 per video for beginners, $150 to $1,000 for mid-level creators and $500 to $3,000 or more for premium work. Collabstr's 2025 transaction data put the average UGC payment at $177.68. Your price depends on experience, editing and the rights you grant.
Nobody publishes one standard figure. Insense says the base rate covers narrow organic use, and paid ads, extra platforms or a longer window cost more, with perpetual rights the biggest ask. This calculator's default of +30% to +100% is an editable assumption from Seed's rate calculator, not a quoted market rate.
Mostly no. Because the brand posts the content from its own account, the creator's audience size matters far less than production quality, editing, hooks and track record. Insense frames its tiers around experience and production effort. If the creator posts the content to their own audience, price it as a sponsored post instead.
JoinBrands lists a $60 default and a $50 floor for a standard UGC video, and $100 for short-form TikTok, Reels or Shorts jobs. Insense's beginner band is $50 to $400. Start near the lower half of that range, then raise the price as you add portfolio pieces and results. Always state the usage rights in your quote.
Not on marketplaces. JoinBrands publishes a 20% fee on approved earnings for free-tier creators and 15% for Creator Pro subscribers. Other platforms do not publish their creator-side split. If you are quoting a brand directly, there is no platform cut, so you can price against the full range above.
Last updated: October 29, 2026
Total = (videos x per-video rate + photos x per-image rate) x (1 + usage uplift). The low end uses the low rate and low uplift; the high end uses the high rate and high uplift. The midpoint is the average of the two. Nothing is rounded until display.
These are published reference ranges, not Seed data and not a guarantee of what any brand will pay. Raw footage versus a finished edit, exclusivity and turnaround time also move price and are not modelled here.
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Share one branded link. The creator picks a product and types their address, and a $0 draft order lands in your Shopify admin. Seed then follows up and tracks their posts.