An influencer outreach list needs one row per creator with their handle, contact details, a status, the date you last messaged them and when a follow-up is due. Download the free template below and import it into Google Sheets or Excel.
Set your follow-up gap, check the preview, then download the CSV or copy it into cell A1 of a blank Google Sheet. Follow-up due and Action today are real formulas.
The example row is made-up placeholder data.Follow-up gap is an editable assumption
A starting point, not a benchmark. Using 5 days.
18 columns, 50 rows, plus a status count block underneath.
Google Sheets: File, then Import, then upload the CSV and choose Insert new sheets. Nothing is sent anywhere: the file is built in your browser.
| Creator name | Handle | Platform | Profile link | Niche | Followers | Where found | Email or contact | Status | First contacted | Last contacted | Follow-up due (+5 days) | Action today | Next step | Address received? | Gift sent? | Owner | Notes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Example Creator | @example_creator | https://instagram.com/example_creator | Skincare | 12000 | Hashtag search | creator@example.com | Contacted | 2026-11-02 | 2026-11-02 | 2026-11-07 | (depends on today's date) | Send follow-up | No | No | Your name | Example row: delete me | |
| (formula) | (formula) | ||||||||||||||||
| (formula) | (formula) |
First rows of 50. Follow-up due is the last contacted date plus 5 days.
One status per creator, updated after every message. This is a suggested workflow, so rename or drop statuses to fit how you work. The Action today column only looks at Contacted and Follow-up sent: it says Follow up once the due date has passed, and Wait before that.
| Status | Meaning | What to do next |
|---|---|---|
| To contact | Shortlisted but not messaged yet. | Send the first message, then fill in both date columns. |
| Contacted | First message sent. | Wait out your follow-up gap, then send one follow-up. |
| Follow-up sent | Second message sent. | Update Last contacted. If there is still no reply, mark No response. |
| Replied | They answered. | Reply quickly and ask whether they would like the gift. |
| Interested | They said yes. | Send your gift application form link. |
| Address received | They completed the form. | Create the order and ship it. |
| Gift sent | The gift has shipped. | Log it in your tracking spreadsheet. |
| Posted | Their content is live. | Thank them and record the post and any code results. |
| Declined | They said no. | Note why, and do not contact them again. |
| No response | No reply after your follow-ups. | Pause. Decide later whether to try again. |
Click the column letter, or select the cells below the header.
In Google Sheets use Insert, then Dropdown, and add one item per status. Use the copy button above to get the list.
Each dropdown item can have its own colour, which makes the sheet easier to scan.
Need the words for the first message? Use the outreach message generator or the DM scripts. When a creator reaches Gift sent, move them to the tracking spreadsheet.
Keep one row per creator with their handle, contact details, a status, the date you last messaged them and the date a follow-up is due. Update the status after every message. Filter by status to see who needs a follow-up today, and move creators to your tracking sheet once a gift ships.
There is no proven number. We use one follow-up as a starting assumption, and you can change the gap in days above. Pick a rule, apply it to every creator, and note how many replies come after the follow-up. That tells you whether sending it is worth your time.
Yes. This sheet covers the step before a gift ships: who you have messaged and what happens next. The tracking spreadsheet starts once a creator agrees, and records the gift's cost, delivery, posts and revenue. Move a creator across when their status becomes Gift sent.
Yes. The download is a plain CSV, so Excel opens it directly and most spreadsheet or CRM tools can import it. The follow-up columns are standard spreadsheet formulas. If a tool does not support formulas, the columns still work as plain headings that you fill in by hand.
The sheet is generated in your browser from the options you choose. There is no data behind it: the example row is made-up, the statuses are a suggested workflow, and the follow-up gap is an editable assumption, not a benchmark.
follow-up due = last contacted date + follow-up gap (days)
action today = if status is Contacted or Follow-up sent: Follow up when due date ≤ today, otherwise Wait
status counts = COUNTIF over the Status column, one row per status
We could not verify how every spreadsheet app treats CSV formulas and ISO dates on import. Check that the due dates calculate after you import, and use the copy-and-paste button if they did not.
Sources checked
Last updated: October 29, 2026
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