Enter your monthly revenue and brand stage to get a monthly influencer budget and a split across gifting, paid posts and UGC. The shares are editable starting assumptions, so you can change every one.
Pick your stage to load a starting allocation, then change any number. The percentages are illustrative starting assumptions, not benchmarks or Seed data. Replace them with your own.
Everything recalculates as you type and is saved in the page URL so you can share it.
Some creators already convert. Start paying the ones that perform.
Product cost + packaging + shipping.
What you would pay a UGC creator for one piece.
Based on the assumptions you set. Nothing here is sent anywhere.
Monthly influencer marketing budget
GiftingPaid postsUGC
Want to size one campaign instead of a month? Use the gifting campaign budget planner.
Seed turns a gifting plan into sent product: share one branded link, the creator picks a product and types their address, and a $0 draft order lands in your Shopify admin.
Install Seed on ShopifyThe table shows the starting presets this calculator loads for each stage, and what each would mean at $50,000 of monthly revenue. They are illustrative starting assumptions chosen so the logic is easy to follow, not industry benchmarks. The pattern is the useful part: gifting does the learning early, then paid posts take over for creators who have proven they convert.
| Stage | % of revenue | Gifting | Paid | UGC | Monthly budget |
|---|---|---|---|---|---|
| Early | 12% | 70% | 10% | 20% | $6,000 |
| Growing | 10% | 50% | 30% | 20% | $5,000 |
| Scaling | 8% | 35% | 45% | 20% | $4,000 |
| Established | 6% | 25% | 55% | 20% | $3,000 |
There is no single correct figure, so this calculator starts from an editable share of monthly revenue and lets you change it. A small brand can begin with mostly gifting, because product cost and shipping are the main spend. Set a number you can afford to lose for 90 days, then adjust using your own results.
The percentages on this page are illustrative starting assumptions, not benchmarks. They fall as the brand matures: higher at the early stage, lower once paid and other channels carry more of the load. Replace them with a share that fits your margins, your goals and what your last campaign actually returned.
Early on, gifting is the cheapest way to learn which creators and products work. As you find creators who convert, move money toward paid posts and usage rights for them. Keep some UGC budget throughout, since you will want ad-ready content. The split fields are editable; treat the stage presets as a first draft.
Yes. The gifting slice is meant to cover the full cost of each package you send, meaning product cost, packaging and shipping. Enter that all-in cost per package and the calculator shows roughly how many packages the gifting slice buys each month. Time spent running the campaign is not included.
Monthly works best for always-on gifting, because creator pipelines take weeks to fill and results arrive late. For a launch or a holiday push, plan that campaign separately and add it on top. The timeline planner and the gifting campaign budget planner help you size a single campaign.
Last updated: October 29, 2026. The math is deliberately simple so you can check it:
monthly budget = monthly revenue × share of revenue
bucket amount = monthly budget × (bucket share ÷ sum of the three shares)
gifted packages = gifting amount ÷ all-in cost per package (rounded down)
UGC pieces = UGC amount ÷ cost per UGC piece (rounded down)
Where the percentages come from. They do not come from a study. The stage presets (share of revenue and the gifting, paid and UGC split) are illustrative starting assumptions written by the Seed team so the calculator opens with a sensible example. Every one of them is an editable field. If you have a real number from your own campaigns, use it and ignore the preset.
What it leaves out. Creator management tools, agency fees, your own time and content production for paid ads are not in the three buckets. Add them on top if you pay for them.
This is a planning aid, not financial advice.
Build a gifting agreement in under a minute — deliverables, posting window, usage rights, and FTC disclosure. Copy it or save as PDF. Free, no email.
The same contract generator, pre-set for an Instagram deliverable: in-feed post plus story.
The same contract generator, pre-set for a TikTok deliverable.
A content-licensing agreement for UGC, not a posting agreement. Usage rights and deliverables only.
For unpaid product-gifting sends specifically: the gift, deliverables, and usage rights.
Send personalized bulk Instagram DMs to creators without copy-pasting one message at a time. Built for outreach at volume.
The Chrome extension behind the DM assistant above. Install it, connect your Seed account, send from your own session.
Put in your product cost, shipping, and creator count, and get your real cost per piece of content, including your own hours. Ungated.
How much should you pay an influencer? Enter views and a CPM to get a fair cash range, and see if your gifted product alone is a fair trade.
Work out a creator's engagement rate on Instagram, TikTok or YouTube, by followers and by views. Average up to 12 posts. Free, no email.
Build an influencer media kit with stats, audience, past collabs and rates. Live preview, three layouts, save as PDF. Free, no signup.
A UGC or influencer rate card with deliverables, usage rights, whitelisting and bundles. Preview it, then save as PDF. Free, no signup.
Three ready-to-send pitch emails (cold, warm, follow-up) for creators asking brands for PR packages or collabs. Free, no signup.
What can you actually earn on TikTok? Sponsored-post rate by tier, Creator Rewards eligibility, and a TikTok Shop affiliate estimate. Free, no signup.
Sponsored feed post, Reel and Story rate ranges by follower tier, plus an affiliate-earnings estimate. Free, no signup.
Score a creator's video against your brief in about two minutes. Free, no login.
Enter how many posts you want and get the number of creators to contact and gift, using your own acceptance and post rates.
Plan a gifting campaign budget: product, packaging and shipping cost by lane, total cost and cost per creator.
Compare the cost per 1,000 views and per content piece of influencer gifting against Meta and TikTok ads, with your own numbers.
Answer six questions to find the right influencer deal type for a creator: gifting, a flat fee, or affiliate commission.
Build a free influencer gifting application form with the exact fields to ask, then copy it or run it live on Shopify.
A free outreach CRM template with statuses, follow-up dates and notes. Download the CSV for Google Sheets or Excel.
Track sends, posts, discount codes, revenue and ROI with formulas built in. Download the CSV for Google Sheets.
Generate a one-page influencer brief: product, key messages, dos and don'ts, disclosure and deadlines. Free, no signup.
Generate a short outreach DM or email offering influencers a gifted product, in your own tone and language.
Score your influencer outreach subject lines against a transparent checklist, and get better variants.
Pick a niche and platform for a hand-written hashtag set, mixed broad to niche. No made-up volume numbers.
Estimate the real cost of a PR package: product, box, inserts, packing materials and shipping.
Calculate what the content from your gifting campaign would cost to buy from an agency or UGC creators instead.
Estimate fair UGC rates from experience level, deliverables and usage rights, for brands and creators, sources linked.
Estimate fair YouTube sponsorship rates from a channel's average views, format and usage rights, sources linked.
Estimate expected reach for a creator's post, Reel or Story from follower count, using published benchmarks.
Calculate follower growth rate over any period and flag suspicious spikes between two checkpoints.
Enter a follower count to see its influencer tier under three published definitions, with typical CPM ranges.
Create $0 influencer orders in Shopify, tag them, and calculate the real COGS and shipping cost of every gift.
Generate hundreds of unique influencer discount codes from a prefix and download a CSV, ready for a Shopify bulk-codes app or the API.
Per-creator code conversion plus an estimate of the halo sales promo codes miss, with every assumption editable.
Paste your landing page and a list of creators and get one tagged UTM link per creator in bulk, as a CSV.
Price usage rights for creator content in ads: duration, channels and exclusivity, with editable percentages. Free, no signup.
Add the creator fee to your media spend to get blended CPM and CPA for TikTok Spark Ads or Meta partnership ads.
Turn a creator's fee and post stats into CPM, cost per engagement and cost per view, and compare with your own benchmark.
Estimate EMV from views, likes, comments and shares using values you set, plus an honest look at why EMV isn't revenue.
Find the most you can pay to acquire a customer through influencers, from your margin, repeat orders and target LTV:CAC ratio.
Find the highest affiliate commission you can pay influencers from your order value, costs and the profit you want to keep.
Build a tiered ambassador commission ladder from your margin, a starting rate and sales thresholds. Copy it or download CSV.
Work out ROI, ROAS and break-even revenue for a paid or gifted influencer campaign from your costs, commission and margin.
Get a step-by-step gifting campaign plan with dates and creator counts, from your goal, product and budget.
Score how well a creator fits your brand on a transparent, weighted checklist before you reach out.
Pick a launch date or holiday and get backward-planned recruit, ship and posting-window dates for 2026 and 2027.
See whether import VAT and duty likely apply when gifting product abroad, for the EU, UK, Switzerland and Norway, with official sources.
The regulator, required label and gifted-product rule in 10 countries, each with an official source. Not legal advice.
What the IRS, HMRC, CRA, ATO and other tax authorities say about gifted product as creator income, with sources. Not tax advice.
Share one branded link. The creator picks a product and types their address, and a $0 draft order lands in your Shopify admin.