A good gifting message says who you are, names one specific thing you like about their content, offers the product with no obligation, and asks one easy question. This generator builds that message for Instagram, TikTok or email, in seven languages.
Pick a channel, tone and language, then fill in your details. The message updates as you type and the link in your address bar keeps your settings, so you can share it. The example details are placeholders; replace them.
Nothing leaves your browser.
Instagram DM, friendly, English. 354 characters.
Hi Maya! I'm Sam from Acme Skin, and I've been enjoying your skincare posts. We'd love to send you Glow Serum, completely free. No strings attached. Post only if you genuinely like it. If you do share it, please say clearly that it was a gift. Would you like me to send a link where you can pick what you like and add your address? Thanks so much, Sam
Want to send at volume? See the creator gifting DM script pack or the creator DM assistant.
When a creator says yes, Seed gives them one branded link to pick a product and type their address. A $0 draft order lands in your Shopify admin.
The generator follows the same five parts each time. If you write your own, check it against this table. For a fuller pack with variants by creator size, see our DM script pack.
| Part | What it does | Example |
|---|---|---|
| Who you are | Shows this is a person with a real brand. | I'm Sam from Acme Skin. |
| One specific compliment | Proves you looked at their content. | I loved your post about a 3-step evening routine. |
| The offer | States exactly what they would get. | We'd love to send you the Glow Serum, free. |
| The expectation | Says whether posting is required. | No obligation to post. |
| One easy question | Makes replying take one word. | Want me to send a link? |
Replace everything in [square brackets]. The more specific your compliment, the less it reads like a mass message. We have not tested these for reply rates, so treat them as starting points and track your own results in an outreach list.
| Template | Channel | Use it when |
|---|---|---|
| 1. Cold Instagram DM, smaller creator | Instagram DM | First message to a creator with a smaller, engaged audience. |
| 2. Cold TikTok DM | TikTok DM | First message after you have watched a few of their videos. |
| 3. Cold email | When the creator lists a business email and prefers email. | |
| 4. After they engaged with your account | Instagram DM | They liked, followed or commented on your content. |
| 5. Mid-size creator, product-first | Larger audiences, where a short, specific pitch matters. | |
| 6. Reply when they ask for a rate | DM or email | You gift product but the creator is asking about paid work. |
| 7. Invite them to pick their own product | DM or email | You use a gifting link or form so creators choose size, colour or flavour. |
| 8. Returning creator, second gift | DM or email | A creator you gifted before and who posted or replied warmly. |
| 9. Launch seeding, early access | DM or email | You are seeding a new product before it goes on sale. |
| 10. Ambassador invite after a good post | DM or email | They posted, you were happy with it, and you want a longer relationship. |
Instagram DM. First message to a creator with a smaller, engaged audience.
Hi [Name]! I'm [Sender] from [Brand]. I loved your post about [specific post or topic]. We'd like to send you [Product], free. No obligation to post. Want me to send a link to pick your favourite and add your address?
TikTok DM. First message after you have watched a few of their videos.
Hey [Name], [Sender] from [Brand] here. Your video on [topic] made me laugh/think. Could we send you [Product]? It's a gift, post only if you like it. Want the link?
Email. When the creator lists a business email and prefers email.
Subject: Free [Product] from [Brand]? Hi [Name], I'm [Sender] at [Brand]. I've been following your [niche] content, especially [specific example]. We'd like to gift you [Product]. There is no obligation to post; we just think you might like it. If you're interested, reply and I'll send a link to choose your item and confirm your address. Thanks, [Sender] [Brand] | [Website]
Instagram DM. They liked, followed or commented on your content.
Hi [Name], thanks for following [Brand]! I noticed you [liked/commented on specific thing]. Would you like to try [Product]? We'd send it free, no strings. Happy to share a link if you're up for it.
Email. Larger audiences, where a short, specific pitch matters.
Subject: [Product] for [Name] Hi [Name], [Sender] from [Brand]. We make [one-line description of what you make]. Your [specific content] is exactly the kind of [niche] content our customers follow. We'd like to send you [Product] as a gift. If you like it and want to share it, we'd also be glad to talk about a longer collaboration. If not, no problem. Want me to set it up? [Sender]
DM or email. You gift product but the creator is asking about paid work.
Thanks for getting back to me, [Name]. Right now we're gifting product rather than paying for posts, so I understand if it's not a fit. If you'd still like to try [Product], I'm happy to send it with no strings. And if you love it, we can talk about a paid collaboration afterwards.
DM or email. You use a gifting link or form so creators choose size, colour or flavour.
Hi [Name], we'd love to send you something from [Brand]. Here's a link where you can choose what you like and add your shipping address: [Link]. It takes about a minute, and it's a gift. No need to post.
DM or email. A creator you gifted before and who posted or replied warmly.
Hi [Name], thanks again for sharing [Brand] last time. We've just launched [New product], and I thought of you. Want us to send one over? Same deal: a gift, with no pressure to post.
DM or email. You are seeding a new product before it goes on sale.
Hi [Name], [Sender] from [Brand]. We're launching [Product] on [date] and would like you to have it first. Can we send you a unit? If you like it, you're welcome to share it once it's live. If you have feedback, we'd love to hear that too.
DM or email. They posted, you were happy with it, and you want a longer relationship.
Hi [Name], thank you for the post about [Product]. It looked great. We're putting together a small group of creators we work with regularly, with [commission/discount/early access]. Would you be interested in hearing the details?
Most creators receive many pitches, so one polite follow-up is reasonable. Two is plenty. After that, move on. Timing is your call; the "when" notes are suggestions, not benchmarks.
DM or email. A few days to a week after the first message (your call).
Hi [Name], just floating this back up in case it got buried. We'd still love to send you [Product], free and with no obligation. If it's not for you, no worries at all.
DM or email. One last message after the nudge. Then stop.
Hi [Name], I'll close this out so I don't clutter your inbox. The offer of [Product] is open if you change your mind. Thanks for your time, and keep up the great [niche] content.
DM or email. The gift has arrived and you want to check in without pressure.
Hi [Name], your [Product] should have arrived by now. Did it get to you OK? No pressure to post. I'd just like to know it landed, and I'm happy to answer any questions about it.
Keep it short and specific. Say who you are, mention one real thing you liked in their content, offer the product or collaboration clearly, say whether posting is expected, and ask one easy question. Send it to the channel they prefer, usually the business email in their bio or a DM.
Use whichever the creator signals. If their bio lists a business email, email is the safer choice for larger accounts. For smaller creators, a DM is often more natural. A short DM can lead into a longer email once they reply. Never mass-send identical messages; personalise at least the first line.
As short as it can be while still covering who you are, what you are offering and what you are asking. In practice that is a handful of sentences for a DM and a few short paragraphs for an email. There is no magic number; read it on your phone and cut anything that does not help.
It is good practice to say that any post should make the gift clear. In the US, the FTC says people who receive free products or other perks should disclose that relationship in the endorsement itself, using plain wording. Check the rules in each country you work in; this is not legal advice.
No. The message is assembled in your browser from hand-written sentence templates plus the details you type. There is no AI model, no account and no server call. The non-English versions are written by hand but not checked by a native speaker for every niche, so give them a quick read before sending.
Last updated: October 29, 2026
The generator is a fixed template builder. For each language and tone we wrote one greeting, introduction, offer, request, optional "no obligation" line, optional disclosure line and sign-off. Your inputs are slotted into those sentences. The same inputs always give the same message. There is no AI model and no network request.
Build a gifting agreement in under a minute — deliverables, posting window, usage rights, and FTC disclosure. Copy it or save as PDF. Free, no email.
The same contract generator, pre-set for an Instagram deliverable: in-feed post plus story.
The same contract generator, pre-set for a TikTok deliverable.
A content-licensing agreement for UGC, not a posting agreement. Usage rights and deliverables only.
For unpaid product-gifting sends specifically: the gift, deliverables, and usage rights.
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The Chrome extension behind the DM assistant above. Install it, connect your Seed account, send from your own session.
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Score a creator's video against your brief in about two minutes. Free, no login.
Enter how many posts you want and get the number of creators to contact and gift, using your own acceptance and post rates.
Plan a gifting campaign budget: product, packaging and shipping cost by lane, total cost and cost per creator.
Compare the cost per 1,000 views and per content piece of influencer gifting against Meta and TikTok ads, with your own numbers.
Answer six questions to find the right influencer deal type for a creator: gifting, a flat fee, or affiliate commission.
Build a free influencer gifting application form with the exact fields to ask, then copy it or run it live on Shopify.
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Get a recommended monthly influencer budget, split across gifting, paid posts and UGC, from your revenue and stage.
Estimate the real cost of a PR package: product, box, inserts, packing materials and shipping.
Calculate what the content from your gifting campaign would cost to buy from an agency or UGC creators instead.
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Build a tiered ambassador commission ladder from your margin, a starting rate and sales thresholds. Copy it or download CSV.
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Get a step-by-step gifting campaign plan with dates and creator counts, from your goal, product and budget.
Score how well a creator fits your brand on a transparent, weighted checklist before you reach out.
Pick a launch date or holiday and get backward-planned recruit, ship and posting-window dates for 2026 and 2027.
See whether import VAT and duty likely apply when gifting product abroad, for the EU, UK, Switzerland and Norway, with official sources.
The regulator, required label and gifted-product rule in 10 countries, each with an official source. Not legal advice.
What the IRS, HMRC, CRA, ATO and other tax authorities say about gifted product as creator income, with sources. Not tax advice.
Share one branded link. The creator picks a product and types their address, and a $0 draft order lands in your Shopify admin.