Most sources call 1,000 to 10,000 followers nano and 10,000 to 100,000 micro, but the edges vary: Heepsy ends micro at 50,000, and Seed's CPM guide starts macro at 500,000. Enter a count to see where it lands under each.
Enter a follower count. You get the tier under three published definitions side by side, because the labels disagree at the edges, plus Seed's working CPM ranges for that tier.
You can type 25k or 1.2m. No country input: see the methodology for why.
Recalculates as you type. Nothing here is sent anywhere.
Under the common four-tier definition
25,000 followers
All three definitions agree for this count. CPM is the price per 1,000 views, so multiply by the creator's views, not followers.
Next: turn views and a CPM into a fee with the influencer rate calculator →
Most gifting programmes live in the nano and micro tiers. Seed handles the address collection and orders. Install Seed on Shopify
The same five labels, with the follower edges each source gives. Gaps show where a source does not use that tier. Where one scheme says micro and another says mid-tier, the account is the same; only the label moved.
| Tier | Common 4-tier | Heepsy 5-tier | Seed CPM guide |
|---|---|---|---|
| Nano | 1K to 10K | 1K to 10K | 1K to 10K |
| Micro | 10K to 100K | 10K to 50K | 10K to 100K |
| Mid-tier | Not used | 50K to 500K | 100K to 500K |
| Macro | 100K to 1M | 500K to 1M | 500K+ |
| Mega | 1M+ | 1M+ | Not used |
| Tier | TikTok | |
|---|---|---|
| Nano | $10 to $20 | $5 to $20 |
| Micro | $15 to $35 | $5 to $20 |
| Mid-tier | $25 to $60 | $15 to $40 |
| Macro and mega | $40 to $150+ | $30 to $80 |
These CPMs are editorial working ranges from What Is a Good CPM for Influencer Marketing?, not measured data.
A gift costs what the product costs you, landed at their door, whatever the creator's audience. A paid post costs views divided by 1,000 times a CPM. So the question is how many views a post needs before gifting is the cheaper way to get it. Enter your landed cost and read across.
$20 is a placeholder. Use your own number.
| Tier | Instagram CPM | Break-even views |
|---|---|---|
| Nano | $10 to $20 | 1,000 to 2,000 |
| Micro | $15 to $35 | 571 to 1,333 |
| Mid-tier | $25 to $60 | 333 to 800 |
| Macro and mega | $40 to $150+ | 133 to 500 |
Read it this way: if a nano creator's post would get more views than the break-even range, gifting beat paying for it on cost alone. Gifting does not guarantee a post, so multiply by your post rate before you trust it; the gifting ROI calculator does that. Seed's guide to finding micro-influencers notes that below about 50,000 followers it is common to send product without a guaranteed post, and larger accounts are more likely to quote a fee.
Most sources say 10,000 to 100,000 followers. Sprout Social, Loop.fans and Influentials all use that band. Heepsy's chart narrows micro to 10,000 to 50,000 and calls 50,000 to 500,000 mid-tier. So an account with 60,000 followers is micro under one definition and mid-tier under another. Say which definition you mean in briefs.
A nano influencer is the smallest commonly named tier, usually 1,000 to 10,000 followers. Sprout Social, Heepsy, Influentials and Loop.fans agree on that range, though Slice defines nano more loosely as under 10,000. Brands often use nano creators for gifting because the cost is the product, not a cash fee.
There is no single answer, but the arithmetic favours smaller tiers. A gift costs your landed product cost whatever the audience size, while a paid post costs views times a CPM. Seed's guide notes that below roughly 50,000 followers it is common to send product without a guaranteed post. Test across tiers and track post rate.
There is no standards body for influencer tiers. Each agency, platform and software vendor picks its own follower cut-offs, and several treat them as conventions rather than rules. The edges that move most are where micro ends (50,000 or 100,000) and where macro starts (100,000 or 500,000), so always check which scale a rate card uses.
This classifier does not adjust for either. We found no published country-specific tier thresholds we could cite, so the same follower edges apply everywhere. A follower count also means different things on Instagram, TikTok and YouTube, so use the tier as a rough label and judge a creator on engagement and audience fit.
Last updated: October 29, 2026
The classifier compares your follower count with the edges in each scheme: an account belongs to a tier when its count is at or above the tier's lower edge and below the next tier's. Counts under 1,000 are shown as below nano. CPM ranges come from the Seed tiers (nano 1K to 10K, micro 10K to 100K, mid-tier 100K to 500K, macro 500K+). Break-even views = landed cost / CPM x 1,000.
There is no standards body for tiers, so these are conventions. We did not add a country input because we found no published country-specific thresholds to cite; rates and CPMs vary by market, so replace our ranges with your own quotes. Not a ranking of creator quality.
Build a gifting agreement in under a minute — deliverables, posting window, usage rights, and FTC disclosure. Copy it or save as PDF. Free, no email.
The same contract generator, pre-set for an Instagram deliverable: in-feed post plus story.
The same contract generator, pre-set for a TikTok deliverable.
A content-licensing agreement for UGC, not a posting agreement. Usage rights and deliverables only.
For unpaid product-gifting sends specifically: the gift, deliverables, and usage rights.
Send personalized bulk Instagram DMs to creators without copy-pasting one message at a time. Built for outreach at volume.
The Chrome extension behind the DM assistant above. Install it, connect your Seed account, send from your own session.
Put in your product cost, shipping, and creator count, and get your real cost per piece of content, including your own hours. Ungated.
How much should you pay an influencer? Enter views and a CPM to get a fair cash range, and see if your gifted product alone is a fair trade.
Work out a creator's engagement rate on Instagram, TikTok or YouTube, by followers and by views. Average up to 12 posts. Free, no email.
Build an influencer media kit with stats, audience, past collabs and rates. Live preview, three layouts, save as PDF. Free, no signup.
A UGC or influencer rate card with deliverables, usage rights, whitelisting and bundles. Preview it, then save as PDF. Free, no signup.
Three ready-to-send pitch emails (cold, warm, follow-up) for creators asking brands for PR packages or collabs. Free, no signup.
What can you actually earn on TikTok? Sponsored-post rate by tier, Creator Rewards eligibility, and a TikTok Shop affiliate estimate. Free, no signup.
Sponsored feed post, Reel and Story rate ranges by follower tier, plus an affiliate-earnings estimate. Free, no signup.
Score a creator's video against your brief in about two minutes. Free, no login.
Enter how many posts you want and get the number of creators to contact and gift, using your own acceptance and post rates.
Plan a gifting campaign budget: product, packaging and shipping cost by lane, total cost and cost per creator.
Compare the cost per 1,000 views and per content piece of influencer gifting against Meta and TikTok ads, with your own numbers.
Answer six questions to find the right influencer deal type for a creator: gifting, a flat fee, or affiliate commission.
Build a free influencer gifting application form with the exact fields to ask, then copy it or run it live on Shopify.
A free outreach CRM template with statuses, follow-up dates and notes. Download the CSV for Google Sheets or Excel.
Track sends, posts, discount codes, revenue and ROI with formulas built in. Download the CSV for Google Sheets.
Generate a one-page influencer brief: product, key messages, dos and don'ts, disclosure and deadlines. Free, no signup.
Generate a short outreach DM or email offering influencers a gifted product, in your own tone and language.
Score your influencer outreach subject lines against a transparent checklist, and get better variants.
Pick a niche and platform for a hand-written hashtag set, mixed broad to niche. No made-up volume numbers.
Get a recommended monthly influencer budget, split across gifting, paid posts and UGC, from your revenue and stage.
Estimate the real cost of a PR package: product, box, inserts, packing materials and shipping.
Calculate what the content from your gifting campaign would cost to buy from an agency or UGC creators instead.
Estimate fair UGC rates from experience level, deliverables and usage rights, for brands and creators, sources linked.
Estimate fair YouTube sponsorship rates from a channel's average views, format and usage rights, sources linked.
Estimate expected reach for a creator's post, Reel or Story from follower count, using published benchmarks.
Calculate follower growth rate over any period and flag suspicious spikes between two checkpoints.
Create $0 influencer orders in Shopify, tag them, and calculate the real COGS and shipping cost of every gift.
Generate hundreds of unique influencer discount codes from a prefix and download a CSV, ready for a Shopify bulk-codes app or the API.
Per-creator code conversion plus an estimate of the halo sales promo codes miss, with every assumption editable.
Paste your landing page and a list of creators and get one tagged UTM link per creator in bulk, as a CSV.
Price usage rights for creator content in ads: duration, channels and exclusivity, with editable percentages. Free, no signup.
Add the creator fee to your media spend to get blended CPM and CPA for TikTok Spark Ads or Meta partnership ads.
Turn a creator's fee and post stats into CPM, cost per engagement and cost per view, and compare with your own benchmark.
Estimate EMV from views, likes, comments and shares using values you set, plus an honest look at why EMV isn't revenue.
Find the most you can pay to acquire a customer through influencers, from your margin, repeat orders and target LTV:CAC ratio.
Find the highest affiliate commission you can pay influencers from your order value, costs and the profit you want to keep.
Build a tiered ambassador commission ladder from your margin, a starting rate and sales thresholds. Copy it or download CSV.
Work out ROI, ROAS and break-even revenue for a paid or gifted influencer campaign from your costs, commission and margin.
Get a step-by-step gifting campaign plan with dates and creator counts, from your goal, product and budget.
Score how well a creator fits your brand on a transparent, weighted checklist before you reach out.
Pick a launch date or holiday and get backward-planned recruit, ship and posting-window dates for 2026 and 2027.
See whether import VAT and duty likely apply when gifting product abroad, for the EU, UK, Switzerland and Norway, with official sources.
The regulator, required label and gifted-product rule in 10 countries, each with an official source. Not legal advice.
What the IRS, HMRC, CRA, ATO and other tax authorities say about gifted product as creator income, with sources. Not tax advice.
Share one branded link. The creator picks a product and types their address, and a $0 draft order lands in your Shopify admin. Seed then follows up and tracks their posts.