The Seed blog
Playbooks, breakdowns, and lessons from running gifting on our own store and helping other brands run theirs.
All posts · page 2 of 10
Your own people should find your creators. A founder, intern or VA who knows your brand beats any database at fit, and a database only adds filters.
Most Shopify brands do not need a full influencer marketing platform. Gifting under 5 creators a month, you need nothing.
Every gift can be a piece of content you control. The sequence is detect the post, ask for rights, file it, then choose what to put paid budget behind.
Short answer: do not plan around Yakk. Its own site says it was sunset on May 8, 2025, and its Shopify listing says the app is not currently available.
Short answer: pick Send To Many if you already have a list of recipient addresses and want to turn it into orders in bulk.
Short answer: pick Giftship if you want gift options in your cart (notes, wrap, dates, a box builder) and multi-address shipping at a low monthly price.
Short answer: Giftnote is cheaper than Seed and has 171 reviews. Pick it if a corporate buyer will send to up to 1,000 recipients in one checkout.
Short answer: pick AnyGift if your buyers are consumers sending e-gifts and your market includes Japan.
A wellness or supplement brand on Shopify runs corporate gifting by selling a company a batch of gifts at a fixed price per head and giving each recipient a...
Pet gifts have a problem no other category has: a big share of recipients do not own a pet. The choice set has to work for them too.
A jewelry or accessories brand on Shopify runs corporate gifting by selling a company a batch of gifts at a fixed price per head and giving each recipient a...
Nobody can pick a foundation shade for a coworker. Beauty brands that win corporate gifts let the recipient choose the shade, the scent and the skin-type fit.
A coffee gift is only as good as its roast date. When recipients redeem weeks after the sale, the trick is to roast and pack at redemption, not at purchase.
A chocolate or snack brand on Shopify runs corporate gifting by selling a company a batch of gifts at a fixed price per head and giving each recipient a...
A candle or home fragrance brand on Shopify runs corporate gifting by selling a company a batch of gifts at a fixed price per head and giving each recipient...
Apparel is the hardest category to gift in bulk because nobody knows the recipient's size. The fix is to stop guessing and let each person choose.
The best app depends on who has the addresses. Real prices for Send To Many, Giftship, Giftnote, AnyGift, Yakk and Seed, verified 2026-10-15.
A shopper arrives with a practical question: which product fits their needs, is a particular option available, and when could the order arrive?
An influencer disclosure policy is a one-page document that covers the three things the FTC expects from brands that work with creators: tell them to...
Gifted product is a business expense at what it cost you, not what it sells for.
You can gift to creators under 18, but treat the parent or guardian as the person you're dealing with.
When you gift to a creator outside the US, their post needs a disclosure that meets their market's rules, and in almost every major market a free product...
In the US, you usually can't stop it. Once you gift a product, the creator owns it, and the owner of a genuine item can resell it without your permission.
Usually not.