# Influencer Gifting Note Examples (Copy and Paste)

Source: https://www.seedinfluencers.com/blog/influencer-gifting-note-examples
Published: 2026-10-25

25 short influencer gifting notes to copy: first gift, soft ask, holiday, launch, reorder, delay and small budget. Plus what to leave out of the card.

A good gifting note is two to four lines: the creator's name, why you picked them, what is in the box, and a clear "no pressure". Below are 25 notes you can copy, grouped by the situation you are in. Swap the brackets, change a few words so they sound like you, and add one line about disclosure.

We ship gifted product to creators every week. The box gets opened. The note is the one message in the whole process that is sure to be read, because it is in their hands. So it is worth getting right, and it does not need to be long.

## What to put in the note

- **Their name.** "Hi Jamie" beats "Hi there". If you cannot get the name, use the handle.
- **Why them.** One real detail about their content. A video you liked, a topic they cover, a thing they said. Not "love your vibe".
- **What is in the box.** One line. They should not have to guess why it showed up.
- **No pressure.** Say they owe you nothing. Mean it.
- **How to reach you.** A first name and an email or handle. Creators reply more easily to a person than to a brand.
- **A disclosure reminder.** One short line, covered below.

That is it. If a note has more than that, cut something.

## First gift, no ask

Use these when you do not know the creator yet, or you just want to put product in their hands. There is nothing to do on their side.

> Hi [Name], I watched your [specific video or post] and it made me smile. We make [product]. Thought you might like to try it. No strings at all. If you ever want to chat, I am at [email]. [Your first name]

> [Name], this is a thank-you for the way you talk about [topic]. Inside is our [product]. You do not owe us a post, a reply or anything else. Enjoy it. [Your first name], [Brand]

> Hi [Name]. A small box from our team. We picked the [product] because your [specific detail from their content] made us think of it. Hope it earns a spot in your day. Questions? [email]. [Your first name]

> [Name], we are a small team and we do not send many of these. You were first on our list. Try it, keep it, give it to a friend. All fine by us. [Your first name], [Brand]

## Gift with a soft ask

You hope they share it, but you are not requiring it. Keep the ask light and give them an easy out. If you want a post on a deadline, that is a different deal. We cover it in [can you require a gifted creator to post](https://www.seedinfluencers.com/blog/can-you-require-gifted-creator-to-post).

> Hi [Name], here is our [product]. If you like it and want to share it, we would love to see it. If not, no worries at all. Either way, thank you for making [type of content]. [Your first name], [email]

> [Name], we think this fits what you make. If it ends up in a video or a story, tag us at @[handle] and we will happily share it. No deadline, no pressure. [Your first name]

> Hi [Name]. Try it first. If you love it, tell us. If you do not, tell us that too, we would honestly like to know. And if you want to share it, we would be thrilled. [Your first name], [email]

## Gift for a creator who already posted

This is for someone who found you on their own, or posted about a past gift. Thank them first. Do not turn the card into an ask.

> Hi [Name], we saw your [post or video] about [product] and it made our week. This box is a thank-you. Inside are [items]. Nothing is expected. [Your first name], [Brand]

> [Name], thank you for the honest take on [product]. A few people on our team watched it twice. Here is something new to try. Tell us what you think, good or bad. [Your first name], [email]

> Hi [Name]. You bought our [product] and then made something about it, and we did not even ask. So here is a box on us. Enjoy. [Your first name], [Brand]

## Holiday and seasonal

Seasonal notes work because the timing gives you a natural reason to write. Keep the holiday part to one line so the note still feels like it is about them.

> Hi [Name], happy [holiday]. We wanted to send something small to a few creators whose work we enjoy this year. Yours is one of them. Inside is our [product]. No strings. [Your first name], [Brand]

> [Name], a little [season] box from us. We picked the [product] because it fits the way you make [type of content]. Hope your [season] is a good one. [Your first name]

> Hi [Name]. As the year wraps up, we want to say thank you for the content you put out. Here is a gift from our team. Use it, keep it, pass it on. [Your first name], [email]

## Product launch

Early product is a good reason to write. Be honest that it is new. Do not promise a feature or a ship date that you cannot keep.

> Hi [Name], this is one of the first [new product] boxes we have sent out. It is new, so we would love to know what you think. Honest feedback is welcome. No post needed. [Your first name], [email]

> [Name], we just launched [product] and you came to mind first because of your [specific content]. We would like you to have it before most people do. Enjoy. [Your first name], [Brand]

> Hi [Name]. A first look at our new [product]. We built it for people who [what it does for them]. If it works for you, great. If it does not, tell us why. [Your first name], [email]

## Reorder and replenish

You are sending more to a creator who already uses the product. Say it plainly. They do not need to be sold anything.

> Hi [Name], we figured you might be running low on [product], so here is a refill. Thank you for using it. [Your first name], [Brand]

> [Name], round two. Same [product], plus [new item or flavor] to try. Tell us if you would like a different size next time. [Your first name], [email]

> Hi [Name]. It has been a few months since your first box, so here is another. If you would rather we stop, just say so, no hard feelings. [Your first name], [Brand]

## Apology for a delay

If a box shows up late, say sorry and keep it short. Do not make excuses, and do not promise anything you cannot deliver. A late gift with an honest note is better than a late gift with a silence.

> Hi [Name], sorry this took longer than we said. That is on us. We hope it was worth the wait. If anything in the box is wrong, write to me at [email] and I will fix it. [Your first name]

> [Name], we are late, and we know it. Thank you for being patient. Inside is your [product], and a little extra for the wait. [Your first name], [Brand]

> Hi [Name]. Your box got stuck on our side, and we are sorry. No pressure to do anything with it, and no deadline if you do. Just enjoy it. [Your first name], [email]

## Small budget, small team

You cannot pay and you have little to send. Be honest about that. Creators tend to respect a small brand that is straight with them more than one that pretends to be big.

> Hi [Name], we are a small brand, so we cannot pay for content right now. What we can do is send you our [product] because we like what you make. Keep it either way. [Your first name], [email]

> [Name], this is a one-person shop. I packed this myself. I cannot offer a fee, but I wanted you to have the [product]. If you ever want to work together properly, I would love that. [Your first name]

> Hi [Name]. Not a big box, but a real one. We picked it out for you, and nothing is expected. If you do share it, thank you. If not, thank you for reading this. [Your first name], [Brand]

## Where the disclosure reminder goes

In the US, the FTC expects a clear disclosure when a creator posts about a product they got for free. The free product is the connection, even if you never asked for a post. Our guide on [FTC disclosure rules for gifted products](https://www.seedinfluencers.com/blog/ftc-disclosure-rules-for-gifted-products) has the details. It is a plain-English guide, not legal advice.

Put one short line at the bottom of the note, after the warm part. Do not lead with it, and do not write it like a contract. Two versions we like:

> If you post, please mark it "Gifted by @[handle]" or "#ad". US guidelines ask for it.

> P.S. If you share this, please say it was a gift from us, like "Gifted by [Brand]". Thank you.

The FTC post explains why a bare "#gifted" with no brand name can be unclear, so we name the brand in the line. Say the same thing again wherever the creator signs up or sends an address. If you want the wording in one place, the [influencer disclosure policy template](https://www.seedinfluencers.com/blog/influencer-disclosure-policy-template) has copy-paste language.

## What to avoid

- **A posting demand.** "Please post by Friday" on a card turns a gift into homework. If you need a deliverable, make a written agreement first.
- **Flattery with no detail.** "Love your content!" tells them you did not look. One real detail fixes it.
- **A sales pitch.** No discount-code speech, no "use my link". Keep the note about them.
- **Guilt after the fact.** Do not write "we hope to see a post soon". If you want to follow up, do it in a message later, using our guide on [following up when a creator has not posted](https://www.seedinfluencers.com/blog/how-to-follow-up-when-a-creator-hasnt-posted).
- **Long paragraphs.** Four lines is a good limit. Anything longer reads as a pitch.
- **Overpromising.** Do not promise future deals, features or free product you may not send.

## Handwritten or printed

Handwritten feels personal because it clearly took a few minutes. It is a good choice for your first 20 boxes, or for a creator you really want to impress. The cost is time, and it does not scale.

Printed is fine if it looks like a card and not a flyer. Use the creator's real name and one line you wrote for them. A printed card with a handwritten first line or a signature sits in the middle and is easy to run at volume. We go into the rest of the box in [how to package a gifted product](https://www.seedinfluencers.com/blog/creator-gifting-packaging-and-unboxing).

## After the note is written

A good card does not fix a slow or messy send. The creator still needs to get their address to you without a long DM thread, and the right size or shade has to land in the box. For the outreach messages that come before the box, see our [free creator gifting DM scripts](https://www.seedinfluencers.com/free-creator-gifting-dm-scripts). For the shipping side on Shopify, read [how to send free products to influencers on Shopify](https://www.seedinfluencers.com/blog/how-to-send-free-products-to-influencers-on-shopify). If you want the full picture of what to pick and how to pack it, start with [gifts for influencers](https://www.seedinfluencers.com/blog/gifts-for-influencers), and for bigger boxes see [influencer PR packages](https://www.seedinfluencers.com/blog/influencer-pr-package).

If you are sending more than a handful of these, we built [Seed](https://www.seedinfluencers.com) so a creator can pick their product and enter their own address from one link, and the gift lands in your Shopify admin as a $0 draft order. It saves the address back-and-forth. The notes are still yours to write.

Seed, built for Shopify

### Run gifting on Shopify with Seed

Send one link. Creators pick their products and address. A draft order lands in your Shopify admin.

[Install on Shopify](https://apps.shopify.com/influencer-form?utm_source=site&utm_medium=blog&utm_campaign=blog-cta)

## FAQ

### What should I write in a note to an influencer I am gifting product to?

Use their first name, say in one line why you picked them, say what is in the box, tell them there is no pressure, and give them a way to reach you. If you are in the US, add a short disclosure line such as: if you post, mark it "Gifted by @yourbrand" or "#ad".

### How long should an influencer gifting note be?

Two to four lines. The creator is holding a box, not reading a letter. A short note gets read in full, and a long one starts to feel like a pitch.

### Should I ask the creator to post in the note?

Not as a requirement. If there is no agreement, a posting demand on the card creates pressure and can turn a gift into something closer to a paid deal. A soft line like "if you like it, we would love to see it" is fine. If you need a deliverable, agree to it in writing first.

### Do I need to mention the FTC in the note?

You do not need to quote the law. In the US, the FTC expects a clear disclosure when a creator posts about a product they got for free, so we put one short line on the card telling them how to label a post. See our guide on [FTC disclosure rules for gifted products](https://www.seedinfluencers.com/blog/ftc-disclosure-rules-for-gifted-products) for the wording.

### Is a handwritten note better than a printed one?

A handwritten note feels more personal, and it works well at small volume. It stops scaling once you ship many boxes a month. A printed card with the creator's name and one line you wrote yourself is a fair middle ground.

## FAQ

**What should I write in a note to an influencer I am gifting product to?**
Use their first name, say in one line why you picked them, say what is in the box, tell them there is no pressure, and give them a way to reach you. If you are in the US, add a short disclosure line such as: if you post, mark it 'Gifted by @yourbrand' or '#ad'.

**How long should an influencer gifting note be?**
Two to four lines. The creator is holding a box, not reading a letter. A short note gets read in full, and a long one starts to feel like a pitch.

**Should I ask the creator to post in the note?**
Not as a requirement. If there is no agreement, a posting demand on the card creates pressure and can turn a gift into something closer to a paid deal. A soft line like 'if you like it, we would love to see it' is fine. If you need a deliverable, agree to it in writing first.

**Do I need to mention the FTC in the note?**
You do not need to quote the law. In the US, the FTC expects a clear disclosure when a creator posts about a product they got for free, so we put one short line on the card telling them how to label a post. See our guide on FTC disclosure rules for gifted products for the wording.

**Is a handwritten note better than a printed one?**
A handwritten note feels more personal, and it works well at small volume. It stops scaling once you ship many boxes a month. A printed card with the creator's name and one line you wrote yourself is a fair middle ground.